About

Creative Director with more than 17 years of experience shaping brand storytelling and creative direction across technology, fashion, lifestyle, and consumer products. My work focuses on translating complex ideas into clear, engaging narratives and creative systems that resonate with real audiences. I’ve led campaigns, product storytelling, and creative platforms for global brands including Google, Stitch Fix, Uniqlo, and Wine.com.

I bring a hands-on approach to creative leadership—from early concept development through production—working across writing, design, video, and digital experiences. I’m especially interested in how emerging technologies become understandable and useful in everyday life, and I’m motivated by projects that combine creative storytelling with thoughtful, human-centered design.